Address: 63 Madison Ave, New York, NY 10016

This Whole Foods is in Midtown Manhattan near Madison Square Park. The crowd that it is catering to is people who live nearby and can afford to make very health conscious choices about the food that they eat. There are two food trucks nearby, which may be trying to attract the Whole Foods shoppers to their trucks. Inside the Whole Foods is also a whole section of prepared foods for sale. This food is not particularly good or cheap, but it is conveniently placed and there is an expectation that the food is healthy.

In what sort of situation would a shopper at this Whole Foods choose to eat at one of the food trucks before or after shopping?