I remember watching this video a long time ago and it was interesting to see how the use of ice changed. Usually ice comes in bags or you can easily make it yourself at home but in the video it seems more meticulous. The ice being produced is specifically for bars, since ice can affect cocktails. Ice is a universal item so it’s interesting to see how they add so much detail into making ice and how they make it a profitable business, especially in NYC.
Question-
How do high end restaurants change regular items into high end products ? How did turning a basic product (ice) into a “premium” product change its value? Who are the consumers most likely to be ?
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