https://www.instagram.com/p/DX4DAQZifBz/?igsh=NGV3MGlvMHpuZWZ3

This is an Instagram post discussing actress and Goop business owner, Gwyneth Paltrow’s new “restaurant chain” that she is opening in New York. Rather than opening up restaurants where people can sit, or even take out options, she is opening seven delivery-only locations around the city to order $20 dollar salads and sandwiches to your door directly. These almost function like ghost kitchens which we discuss earlier on in the semester. I find this really interesting because her entire brand is luxury, high-end health products, and I would assume (I guess incorrectly) that this would include a gourmet and expensive dining in option. This is a very smart business model as she does not need to pay rent for storefronts and only needs a kitchen and online ordering platform. This is a very real representation of what dining is like in our city and country nowadays, and even the most high-end brands cater to this on-demand shift. Further, it takes away a sense of community and belonging and continues to strip away the personality of restaurants and food in New York City.

Question: How does this Goop Kitchen reflect a greater shift in dining like we have discussed? How is this a more public facing example of these ghost kitchens and what does it mean for our city?